The Company:

As a recognized leader in the conference industry in Canada, Cube Business Media currently owns and operates 11 annual events in 5 brands that connect industry leaders. These events include SAAS NORTH, The Business Transitions Forum, Tech Talent North, TechExit.io, and Vivacity.

Cube Business Media is unique in the events industry as we have built many of our brands from the ground up and we specialize in bringing new and unique conference concepts from ideation to execution. Our mighty team encapsulates a rare breed of passionate customer-centric event enthusiasts!

The Role:

We are looking for a Performance Marketing and Automations Strategist (permanent full-time) to take ownership of paid media, marketing automation, analytics, website updates, integrations, and AI optimization. This role will be responsible for optimizing Cube’s marketing tech stack and ensuring campaigns are data-driven, automated, and continuously optimized for maximum impact.

A background in event marketing is highly desired, as this role will focus on driving event registrations, increasing sponsorship engagement, and improving marketing performance for Cube’s portfolio of events.

The Team:

The marketing team plays a crucial role in driving ticket sales, securing sponsorships, and maximizing advertising revenue. The marketing team is also responsible for event branding and growing our audiences while engaging our diverse customer base.

What You Will Do

Specific duties include, but are not limited to:

Paid Media & Campaign Optimization
Develop and execute paid media campaigns that drive ticket sales, sponsorship engagement, and advertising revenue.
Optimize campaigns across Google Ads, LinkedIn, Meta, and programmatic platforms, ensuring high ROI and low cost-per-acquisition.
Conduct A/B testing, audience segmentation, and ad performance tracking to maximize effectiveness.
Manage and allocate paid media budgets, continuously monitoring and adjusting spend to align with marketing objectives.
Marketing Technology & Automation
Own and manage ActiveCampaign (CRM and email marketing), including scheduling emails, tagging, automation, lead nurturing, and audience segmentation.
Oversee marketing technology integrations, ensuring seamless connections between CRM, analytics, ad platforms, event technology, and automation tools.
Manage and optimize integrations using Zapier (or similar tools) to automate workflows and improve marketing efficiency.
Own and optimize the AI program across departments, ensuring effective implementation and continuous improvement in workflows and efficiencies.
Analytics, Reporting & Data-Driven Decision Making
Develop and maintain marketing dashboards in Looker Studio, Google Analytics 4 (GA4), and other analytics tools.
Track, analyze, and report on key performance metrics, including ticket sales, sponsorship engagement, advertising effectiveness, and marketing ROI.
Use insights to refine campaign strategies, audience targeting, and conversion optimization.
Provide actionable reports to senior leadership, guiding event marketing and sponsorship strategies.
Website Management & SEO
Work with designer to conduct website updates in WordPress, ensuring event pages, registration flows, and sponsor content are optimized for user experience and conversions.
Manage website integrations with CRM, analytics, payment gateways, and automation tools.
Develop and implement SEO strategies to improve organic visibility and increase traffic to event registration pages.
Event Promotion & Growth Strategy
Work with Senior Marketing Strategist to ensure marketing efforts align with event sales goals, driving ticket purchases, sponsorships, and exhibitor sign-ups.
Work closely with sales, events, and content teams to develop integrated marketing campaigns.
Identify opportunities for audience growth and improved engagement through marketing automation, retargeting, and personalization strategies.

This Role is For You if You Have:

3-5 years of experience in digital marketing, with expertise in paid media, analytics, marketing automation, and SEO. A minimum of 2 years managing complex multi-channel paid advertising campaigns is required.
Experience managing ActiveCampaign (or a similar CRM) for email automation, tagging, and funnel optimization.
Experience managing and sending emails in ActiveCampaign or other similar platforms such as Hubspot, MailChimp, or Constant Contact.
Strong proficiency in Google Analytics 4 (GA4), Looker Studio, and marketing dashboard development.
Proven track record in executing and optimizing paid media campaigns to drive ticket sales and sponsorship engagement.
Hands-on experience with WordPress website updates and integrations.
Strong knowledge of Zapier (or similar automation tools) for streamlining marketing workflows.
Analytical mindset – ability to interpret data, optimize campaigns, and improve conversion rates.
Strong problem-solving skills and ability to troubleshoot and enhance marketing processes.
Experience with A/B testing, CRO, and lead nurturing automation.
Ability to work cross-functionally with sales, marketing, and event teams to drive success.

Bonus Points For:

Background in event marketing, ticket sales, or sponsorship acquisition.
Experience and/or a passion for tech, business and entrepreneurship or related topics.
Agency experience or similar that requires context-switching between several different brands at once.

What We Offer:

Competitive compensation package
3-Weeks Paid Vacation, in addition to bonus time off periods such as Christmas week and early office closures on the day before long weekends and each Friday in the summer
Endless opportunities to learn from hundreds of notable and top-tier speakers from the various industries in which we operate. Past speakers include Sarah Stockdale, April Dunford, Neil Patel, Guy Kawasaki.
A team from the top-down that respects your personal time and the need to unplug
Extended health plans for you and your family
Regular check-ins to ensure you are on track to achieving your personal career goals, and an “open door” policy to address any concerns you have at any time
An open office space overlooking the water and the beautiful Vancouver skyline
Flexibility to work remotely for part of the week
Monthly team lunches and regular team celebrations
A fun, diverse team (that genuinely like and support one another!) and a casual work environment! We are inclusive of all people, irrespective of race, gender identity, sexual orientation, or abilities/disabilities.
Every person on our team makes a direct impact on our success – you won’t just feel like another cog in the system!

IMPORTANT! How to Apply:

If this sounds like the perfect role for you, we’d love to hear from you! Please submit your resume and a brief cover letter detailing why you’re excited about this opportunity. Email careers@cubebusinessmedia.com to apply.

Join Cube Business Media and help us create content that inspires, engages, and builds thriving communities!

Cube Business Media / SAAS NORTH

Details

Latest Jobs

Performance Marketing and Automations Strategist