Who you are:
As a Senior Marketing Specialist, you’ll play a critical role in brand activations and ensuring consistency of messaging across all media and campaigns. Acting as a liaison between the business function leaders and marketing, you will assist in the translation of overall business needs into alignment with Geotab’s corporate brand strategy.
What you'll do:
You’ll support the assessment of the overall health and strength of Geotab’s brand and suggest changes or improvements to keep us at the forefront of the industry. You’ll bring new thinking and innovation to further strengthen Geotabs brand recognition, loyalty and equity. You will take direct responsibility for project deliverables, including campaign execution, success stories, events coordination and web content management. You'll wear a Scrum Master-like hat, enabling our marketing team to self-organize within our campaign and content activation workflows, bringing best practices and process improvements. You will be a tactical marketing expert, accountable for implementing, monitoring and reporting on the success of the marketing initiatives.
How you'll make an impact
- Partner with the regional team and broader organization to support the regional brand campaign strategies, sales pipeline, revenue targets, product launches and overall impact of marketing strategy, and budgets.
- Drive digital marketing efforts, utilizing advanced techniques in SEO, SEM, social media marketing, and online advertising to increase visibility and engagement across all digital platforms.
- Provide assistance on special projects and creative campaigns: brainstorming ideas, concepts, writing messaging, maintaining brand alignment, and tracking deliverables.
- Planning and overseeing the execution of different types of events in Australia.
- Collaborate with external agencies and internal departments on creative briefs and support global strategic initiatives, such as creating and localizing landing pages, e-books and PR distribution delivered on time, to specification and on budget.
- Manage the content calendar, content resource library, newsletter and publishing associated content, optimizing as business requirements evolve.
- Effectively identify and manage relationships with both new and existing industry associations.
- Development and maintain processes for activations, including success stories, brand naming, templates, guidelines, and playbooks.
- Manage and maintain brand guidelines/architecture in collaboration with Content Marketing (tone of voice), Creative Services (visual identity) and Strategic Communications (vision/mission).
- Facilitate self-organization within our campaign and content workflows and be the liaison for content services requests, routing across the business as appropriate.
- Analyzing marketing data (e.g. campaign results, click-through, engagement and conversion rates) to help shape future marketing strategies.
What you'll bring to the role
- 8+ years of experience in tech company
- Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.
- Able to work well under pressure and respond to fast changing priorities and deadlines.
- Highly organized and able to manage multiple tasks and projects simultaneously.
- Technical competence using workflow tools (WRIKE, Jira), CRMs (Salesforce), social media tools (Hootsuite, Sprout Social etc.), Marketing automation tools (Pardot, Zoho Campaigns, Mailchimp). As well as other software programs such as Google workspace (Sheets, Docs, Slides).
- Entrepreneurial mindset and comfortable in a flat organization.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
Why job seekers choose Geotab
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.
