Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.
Relay is building out our growth marketing function, and our Director of Performance will be a key leader on this team. Responsible for advertising, Influencers, affiliates, and conversion rate optimization; this person will be on the front lines of ensuring we hit our new customer acquisition goals. Reporting to the VP of Growth, you’ll craft and execute a world-class growth strategy that exceeds acquisition and revenue targets while maximizing efficiency.
What You'll Be Doing
Develop and execute Relay’s customer acquisition strategy, looking across paid and owned channels to develop an efficient, dynamic, and constantly improving growth engine.
Develop, execute, and optimize paid marketing campaigns across channels like social, search, display, and emerging platforms to drive customer acquisition and ROI.
Collaborate with Product teams to identify and execute growth opportunities within the product experience, including referral programs, onboarding flows, and upsell initiatives.
Own the design execution of A/B and/or multivariate tests across our marketing, signup and onboarding flows, leveraging quantitative and qualitative data to inform decisions.
Deep fluency in CAC and LTV, with the ability to bring a strategic point of view on the right investment and efficiency levels for a highly dynamic business.
Oversee affiliate marketing programs, ensuring alignment with Relay’s goals and maximizing their contributions to growth.
Lead and mentor a team of performance marketing channel managers, ensuring consistent execution and optimization of campaigns.
Partner with Finance to develop and track budgets and forecasts and with Product to align on initiatives that drive growth.
Who You Are
You have 10+ years of experience in growth marketing, with a strong track record in paid performance marketing.
You have experience optimizing 8-figure annual marketing budgets.
You have a deep understanding of key performance marketing platforms, tools, and techniques, including Facebook Ads, Google Ads, and analytics tools.
You have knowledge of product-led growth strategies and working with Product teams to unlock acquisition and retention opportunities.
You have a deep understanding of marketing funnels, A/B testing, and conversion rate optimization best practices.
You have strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
You have exceptional communication and collaboration skills for working cross-functionally with Finance, Product, and Marketing teams.
You’re a master of organization, capable of managing multiple projects and able to speak to details with precision and clarity.
You have leadership experience with a track record of building and mentoring high-performing teams.
Bonus Points
You’ve joined a company at its early stages and have seen it through scale
Experience growing companies in the FinTech space.
Strong data analytics skills - SQL, Python, R, etc.
Our Commitment to You
Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
The Interview Process:
Stage 1: A 30-minute Google Meets video call with a member of the People Team
Stage 2: A 45-minute Google Meets video call with the VP of Growth
Stage 3: A 45-min Google Meets video call with a member of Relay’s Leadership team
Stage 4: A take-home case study followed by a 1-hour presentation of your solution to our Growth Marketing team
We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.
What’s Important to Us:
Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications. If you don't have all the listed qualifications, we encourage you to apply anyway, and together we'll figure out if this is the best role for you!
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.
