As the Staff Marketing Manager, Conversion Rate Optimization, you'll be responsible for converting top of funnel traffic into paying customers by creating best-in-class digital experiences. You will own the web strategy, analyze the user journey to develop rich insights, and develop a comprehensive experimentation roadmap to optimize our conversion funnels.
You are customer-obsessed, love to solve problems, and aren’t afraid to challenge the status quo.
Please note that this role will be on a hybrid work model of 3x per week in the Toronto office.
Responsibilities
- Define and communicate a strategic roadmap for the international Mailchimp website that aligns with business objectives, brand positioning, and customer lifecycle
- Develop and prioritize the experimentation roadmap, ensuring it aligns with GTM strategy and customers’ needs. Constantly evaluate and refine the roadmap based on changing business priorities, customer feedback, data-backed insights, and market trends.
- Develop and oversee an intake and prioritization process for regional teams to request web content pages, ensuring alignment with business goals and efficient resource allocation.
- Use A/B testing to continually enhance the web acquisition funnel, striking a balance between bold transformative initiatives and incremental improvements
- Develop strategies to convert customers on a freemium plan to a paid plan by deploying funnel optimization and personalization across owned marketing channels
- Extensive use of web analytics (e.g. pathing & fallout analysis, data mining, feedback/surveys, etc.) to understand user behavior and identify actionable insights
- Collaborate with and influence cross-functional teams, including engineers, designers, data scientists, and product marketing to create a cohesive and impactful web experience that supports business strategies and goals.
- Define and monitor key performance indicators (KPIs) related to conversion rates, user engagement, and other relevant metrics to measure success and identify opportunity within the conversion funnel.
- Serve as a growth and conversion rate optimization expert within the company, leading the charge in integrating AI-driven technologies for personalized user experiences.
