Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Marketing Specialist, who will play a critical role in the management of campaigns, brand activations, and lead generation efforts, ensuring consistency of messaging across all marketing media. Acting as a liaison between the business function leaders and marketing, the Marketing Specialist will assist in the translation of overall business needs into alignment with Geotab’s marketing strategy. You’ll participate in the development of processes for lead generation and brand activations, including success stories, brand naming, templates, guidelines, and playbooks, all of which will empower our teams to effectively convey our brand's essence. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
As a Marketing Specialist key area of responsibility will support the assessment of the overall health and strength of Geotab’s brand and suggest changes or improvements to keep us at the forefront of the industry. You’ll bring new thinking and innovation to further strengthen Geotabs lead generation, brand recognition, loyalty and equity. You'll wear a Scrum Master-like hat, enabling our marketing team to self-organize within our campaign and content activation workflows. You’ll write/edit and provide editorial guidance on marketing assets ensuring brand voice, style and tone align with brand guidelines. You’ll manage the content calendar, content resource library, newsletter and associated content performance reporting, bringing best practices and process improvements to achieve KPAs.
To be successful in this role you will be a self-starter with strong written and verbal communication skills, and have the ability to quickly understand complex, technical concepts. In addition, the successful candidate will have strong analytical and project management skills with an ability to identify needs, develop effective solutions, and manage projects through completion. The successful candidate will also be able to manage multiple timelines and contrasting priorities to ensure timely results.
How you'll make an impact:
- Partner with channel and/or segment marketing and broader organization to support partner programs, brand campaign strategies, sales pipeline, revenue targets, product launches and overall impact of marketing strategy, and budgets.
- Assist in analyzing marketing data (e.g. campaign results, conversion rates, traffic) to help shape future marketing strategies.
- Collaborate with agencies and internal departments on creative briefs and support global strategic initiatives and marketing campaigns.
- Development and maintain processes for lead gen and brand activations, including success stories, brand naming, templates, guidelines, and playbooks.
- Manage and maintain brand guidelines/architecture in collaboration with Content Marketing (tone of voice), Creative Services (visual identity) and Strategic Communications (vision/mission).
- Manage the content calendar, content resource library, newsletter and publishing associated content, optimizing as business requirements evolve.
- Facilitate self-organization within our campaign and content workflows and be the liaison for content services requests, routing across the business as appropriate.
- Provide assistance on special projects and creative campaigns: brainstorming ideas, concepts, writing messaging, maintaining brand alignment, and tracking deliverables.
What you'll bring to this role:
- 3-5 years of requires experience in Marketing.
- Bachelor's or Post-Secondary Diploma/Degree specialization in Marketing, Business, Communications or a related field.
- Equivalent combination of education and/or work experience in related field may be substituted.Thorough understanding of branding and marketing principles, integrated marketing and performance analytics and tools.
- Passionate about brand marketing and content marketing with excellent writing, editing and proofreading skills.
- Experience working within a technical or engineering organization/knowledge of the technology industry is an asset.
- High accuracy, meticulous attention to detail, and highly-organized.
- Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.
- Able to work well under pressure and respond to fast changing priorities and deadlines.
- Highly organized and able to manage multiple tasks and projects simultaneously.
- A well-defined sense of diplomacy, including conflict resolution, and relationship management skills.
- Excellent verbal and written communication skills, including comfort with delivering presentations and training.
- A strong team-player with the ability to engage with all levels of the organization.
- Entrepreneurial mindset and comfortable in a flat organization.
- Must stay relevant to technology, and should have the flexibility to adapt to the growing technology and market demands.
- Technical competence using workflow tools (WRIKE, Jira), social media tools (Hootsuite, Sprout Social etc.), software programs, AI tools e.g. Google (Sheets, Docs, Slides), Chat GPT, Duet AI in Google Cloud an asset.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.
