Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.
We’re looking to hire our first-ever Senior Copywriter – a highly creative, impact-driven storyteller who will define and elevate Relay’s brand voice across all marketing and customer touchpoints. This is a unique opportunity to shape the way our brand communicates with small business owners, from landing pages and ads to growth campaigns and beyond.
Reporting to our Director of Brand, you’ll own all copy operations, combining hands-on writing with strategic direction to ensure our messaging is consistent, compelling, and results-driven. You’ll collaborate closely with teams across Marketing, Product, and Customer Experience, influencing brand strategy and leaving your mark on every customer interaction.
This is more than a writing role – you’ll be part of a high-performing, collaborative team passionate about helping small businesses thrive. If you’re excited to craft storytelling that connects, define a fast-growing brand, and see your work drive real results, you’ll thrive here.
Note: Please include a cover letter and portfolio with your application. We’d love to see your creativity in action!
What You’ll Be Doing
Create compelling, on-brand copy across channels—website, email, social, ads, video scripts, and product marketing materials—that connects with small business owners and drives results
Collaborate with Brand, Content, Growth, and Product Marketing teams to ensure messaging is consistent, clear, and impactful across all campaigns and initiatives
Turn complex product features and industry topics into clear, engaging stories that resonate with our audience and make Relay’s value instantly understandable
Shape and evolve Relay’s brand voice and tone guidelines, making them scalable, well-documented, and adopted across the organization
Partner with Design, Product, and Growth teams to concept and execute integrated campaigns that deliver measurable impact
Lead copywriting for key launches and campaigns, ensuring creative alignment from concept through delivery
Ensure all internal and external copy meets standards for accuracy, clarity, and brand voice
Leverage industry and cultural insights to evolve copy that resonates with small business owners and drives results
Who You Are
You bring 5+ years of copywriting experience, ideally in a high-growth B2B or B2B2C environment (fintech experience is a plus)
You craft exceptional copy, with writing, editing, and storytelling skills that adapt effortlessly to different audiences, channels, and tones
You showcase a strong portfolio demonstrating your ability to create clear, persuasive, and impactful messaging across multiple mediums
You thrive in collaboration, working seamlessly with designers, marketers, and product teams to bring ideas to life
You simplify complexity, translating intricate topics into engaging, easy-to-understand language that resonates with your audience
You stay organized under pressure, juggling multiple priorities in a fast-paced, deadline-driven environment without missing a beat
You’re a self-starter, capable of taking a project from brief to final delivery with minimal oversight and maximum impact
Bonus Points
You have experience crafting conversion copy and lifecycle marketing copy
You’re an expert project manager
You are familiar with performance marketing and A/B testing copy
You’ve worked in a startup or scale-up environment
Our Commitment to You
Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
The Interview Process
Stage 1: A 30-minute Google Meet video call with a member of the Talent team
Stage 2: A 45-minute Google Meet video call with the Director, Brand
Stage 3: A 30-minute Google Meet video call with a member of the Leadership team
Stage 4: A take-home case study followed by a 60-minute Google Meet video call with our Marketing team
Why Relay Might Be the Perfect Fit For You
You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it.
You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about stepping into the unknown and navigating new terrain to create something better alongside your team.
You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself.
You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.
You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.
Our Promise
We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take chances, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.
What’s Important to Us:
Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.
