Who you are:
Geotab is seeking a Strategic Accounts Manager, Customer Marketing who will own the customer lifecycle strategy for Geotab’s highest-value and most complex accounts, ensuring retention, expansion readiness, and advocacy outcomes are intentionally designed and consistently delivered. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
As a Strategic Accounts Manager, Customer Marketing your key area of responsibility will be lifecycle strategy ownership for Strategic/Signature Accounts, expansion and advocacy framework design, and executive-level customer marketing programs. You will need to work closely with Strategic Account Sales and GCS leadership as a peer, as well as Geotab’s Product and RevOps teams.
To be successful in this role you will be a strategic, systems-oriented thinker comfortable working across ambiguity with the ability to influence without direct authority. In addition, the successful candidate will have strong commercial acumen, with an understanding of retention, NRR, expansion, and advocacy dynamics, and the ability to design strategic lifecycle frameworks for complex, high-value customers.
How you'll make an impact:
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Own the post-sale customer lifecycle strategy for Strategic/Signature Accounts, aligned to retention, expansion, and advocacy goals.
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Define expansion readiness models, value-reinforcement narratives, and lifecycle moments appropriate for large, complex customers.
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Design executive-level customer marketing frameworks, including milestone-based communications, value storytelling, and advocacy pathways.
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Partner with Strategic Account Sales and GCS leadership as a peer, ensuring lifecycle strategy complements (but does not duplicate) account strategy.
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Identify and activate advocacy opportunities (references, case studies, peer proof) in collaboration with Expansion & Advocacy and Content teams.
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Translate lifecycle strategy into clear briefs for Marketing Automation and Content, ensuring scalable execution through systems and shared services.
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Monitor lifecycle performance and recommend optimizations based on retention, engagement, and expansion indicators.
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Act as the primary Customer Marketing point of contact for Strategic Accounts, maintaining clear ownership boundaries and preventing ad-hoc execution requests.
What you'll bring to the role:
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8–10 years of experience in customer marketing, lifecycle marketing, enterprise marketing, or a related field.
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Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience).
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Proven ability to design strategic lifecycle frameworks for complex, high-value customers within B2B or SaaS environments.
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Strong commercial acumen with a deep understanding of NRR, retention, and advocacy dynamics.
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Exceptional stakeholder management skills with the credibility to operate alongside senior Sales and Customer Success leadership.
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Strategic mindset with the ability to maintain clear role boundaries and resist ad-hoc execution requests.
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Certifications in customer experience, account-based marketing, or lifecycle marketing are considered an asset.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
This posting is for an existing vacancy.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.
