Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
We’re looking for an Associate Product Marketing Manager to join our fast-growing Product Marketing team. In this role, you’ll sit at the center of product, marketing, and growth—helping bring Relay’s products and features to market through thoughtful launches, customer insights, strategic storytelling, and strong go-to-market execution.
You’ll help shape how our products show up for customers and prospects, translating product value into clear, compelling messaging that drives adoption, engagement, and growth. As a cross-functional partner, you’ll work closely with Product, Growth, Brand, and Data to connect customer needs, market insights, and business goals across the customer journey.
This is an ideal role for an early-career PMM who is eager to learn, motivated by impact, and excited about bringing fintech products to market. From early ideation through launch, you’ll support positioning and messaging, contribute to go-to-market planning, and help turn customer and competitive insights into action. You bring curiosity, creativity, and a strong bias for action—along with a desire to grow your craft and make meaningful contributions on a fast-moving team.
Applicants must be located in the New York City metropolitan area.
What You’ll Be Doing
Go-to-Market Execution: Support the planning and execution of go-to-market launches for products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Translate insights into clear, customer-centric messaging and positioning for internal and external audiences
Messaging & Storytelling: Partner with Product, Brand, and Growth to craft product and brand narratives that communicate value and differentiation. Maintain consistent messaging across customer touchpoints to support adoption, engagement, and a cohesive customer experience
Performance Measurement: Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with Data to analyze results and identify opportunities for optimization
Who You Are
You have 2+ years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
You’ve supported launches or campaigns that drove awareness, adoption, or engagement
You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling messaging
You’re data-curious, comfortable interpreting performance metrics, and eager to learn from results
You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
You care deeply about the customer and are excited to bring their voice into your work
You have a bias for action, enjoy problem-solving, and take pride in delivering high-quality work that drives the business forward
The Interview Process
Stage 1: A 30-minute Google Meet video call with a member of the Talent team
Stage 2: A 60-minute Google Meet video call with the Director, Product Marketing
Stage 3: A 45-minute Google Meet video call with a member of the Leadership team
Stage 4: A take-home case study followed by a 60-minute Google Meet video call with our team
Our Compensation Approach
We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.
The annual salary range for this role is $117,000 USD to $143,000 USD.
For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 USD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.
We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.
Why Relay Might Be the Perfect Fit For You
You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it.
You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about stepping into the unknown and navigating new terrain to create something better alongside your team.
You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself.
You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.
You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.
What’s Important to Us
Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.
Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check & employment verification through Certn.
