As Director of Growth Marketing, you will own and scale the PLG acquisition engine for Helcim’s payments platform serving SMBs across the United States and Canada. This is a senior and high-impact player-coach role: you will set the strategy, model acquisition, own budgets and lead the team, while working hands-on in the channels and/or disciplines where you spike.
Helcim has strong monthly inbound acquisition, and is aiming to scale aggressively in 2026 and beyond. We are looking for a leader with a high level of agency and urgency to own performance marketing, our website, lifecycle marketing, SEO, and the data and insights layer that underpins growth decisions. This is a high-potential role from the perspective of both professional and company growth. Our ideal candidate will be motivated by the opportunity to make a measurable and outsized impact on Helcim’s next growth chapter.
This role is also an opportunity to build a best-in-class AI-accelerated growth team at a turning point in the practice of growth marketing. We are looking for someone who is exceptionally curious, creative and thoughtful about how to apply new AI tooling, automation and context-layering into our growth engine, and who can educate and set the bar for their team and the broader organization around how to apply AI in a growth context to super-charge our marketing engine.
Here are the things you’ll own day to day:
- Build and lead a team of high-performing growth marketers: Manage and coach our growth team to drive quantifiable, scalable acquisition for Helcim. Drive overall team performance through cycles of structured 1:1s, feedback loops and long-term growth plans.
- Holistic growth engine: You’ll directly own performance marketing (paid acquisition), lifecycle marketing and our website, including SEO and CRO. Set the bar for growth as an integrated practice across channels and strategies — both those you own on your team and by working cross-functionally with Brand, Product Marketing, Partnerships and Sales.
- Acquisition targets and budgets: Forecast acquisition and manage budgets across a portfolio of channels, programs and experiments. Work closely with our finance team and senior leadership to set goals and determine appropriate budgets and bets to reach new levels of scale.
- Reporting accuracy and transparency: Create clarity and accountability around growth team results by establishing clear success signals and building a trusted reporting layer across all channels/programs. This includes owning the evolution of our attribution models.
- Channel-level execution: Serve as a player-coach, getting hands-on in channel execution in the area(s) where you spike.
- AI growth strategy: Research, test and build new applications of AI tooling and/or technologies that meaningfully impact our acquisition velocity, unit economics and customer outcomes/value. Cultivate discernment around applications of AI that accelerate the funnel without sacrificing human connection.
Key Competencies: Areas of Expertise
- Performance marketing: You have substantive experience managing performance channels (emphasis on Google and Meta), either hands-on-keyboard or through close management of agencies or direct reports. You know what “good” looks like on performance channels and how to create transparency over results, rapid experimentation cycles, and — ultimately — scale.
- Broad growth aptitude: While you likely spike in one area of growth, you understand how to integrate growth strategies from multiple disciplines (lifecycle, CRO, etc.) to build an efficient, scalable acquisition engine.
- Data, insights and modelling: Advanced competency with analytics, attribution and acquisition modelling. The ability to write SQL is ideal but not required.
- AI ingenuity: You’ll test and build best-in-class applications of AI tooling and technology to accelerate and optimize Helcim’s growth engine.
- Customer and product thinking: You don’t just apply growth “best practices,” but ground your approaches in knowledge of Helcim’s customer and product. You have a natural curiosity and aptitude for translating customer insights into growth ideas.
- Cross-functional partnership: You understand the work and impact of Brand, Product Marketing, Partnerships and Sales, and can effectively build cross-functional relationships to collaborate on projects, accelerate learnings, or support other teams’ efforts.
- Player-Coach leadership: Ability to lead, mentor, and upskill a team while remaining directly involved in execution.
Successful Candidate: What You Bring
- You have scaled paid acquisition in a B2B, SaaS, or fintech environment and consistently delivered against aggressive growth targets.
- You are comfortable owning a number, defending trade-offs, and doing the work required to hit targets.
- You are highly fluent in metrics, funnels and attribution, and use data to guide decisions rather than validate opinions. You balance short-term results with long-term growth, efficiency and LTV.
- You are a first-principles thinker who grounds growth priorities in customer knowledge and long-term impact vs. surface-level metrics or “tactics” generated in a silo.
- You are creative! You have a proven track record conceptualizing and testing ideas that didn’t solely follow established growth playbooks.
- You enjoy rolling up your sleeves and leading from the front in a scale-up environment.
- You communicate outcomes clearly, collaborate well, and raise the standard for execution across the team.
- You have an innate sense of urgency and accountability, and can model this tempo for your team and the broader organization.
