Senior Marketing Operations Manager

Geotab • Oakville, Ontario - Canada; Toronto, Ontario - Canada; Waterloo, Ontario - Canada • 1d ago

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Marketing Operations Manager who will serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a Senior Marketing Operations Manager your key area of responsibility will be to serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams. Working in close partnership with our Senior Marketing Automation Manager — who focuses on lifecycle programs and marketing team alignment — you will together drive the evolution of our Marketo practice, with your focus weighted toward the systems, processes, and cross-functional partnerships that ensure marketing-sourced pipeline converts efficiently and predictably.

You will be expected to bring strategic vision, operational rigor, and strong stakeholder leadership to a function that is central to Geotab's commercial growth.
If you are a senior marketing operations professional who thrives on building structure from complexity, who speaks fluently to both marketers and sales leaders, and who sees technology as a means to drive measurable business outcomes — we want to hear from you.

How you'll make an impact:

Partner with the Senior Marketing Automation Manager to jointly shape the Marketo strategy, roadmap, and governance at Geotab, ensuring the platform is scalable, well-architected, and aligned to business objectives
Contribute to the ongoing evolution of marketing operations at Geotab, identifying opportunities to improve how the team works, how data flows, and how marketing performance is measured and communicated
Bring a data-driven perspective to quarterly and annual planning conversations, using funnel analytics to inform targets, investment decisions, and campaign prioritization
Stay current on emerging marketing operations technologies and practices, bringing forward recommendations that keep Geotab's marketing infrastructure competitive and future-ready
Collaborate on the operational infrastructure within Marketo including database health, data hygiene, segmentation logic, compliance frameworks, and platform governance standards
Drive continuous improvement of our Marketo instance, identifying opportunities to improve efficiency, reliability, and performance across the platform
Contribute to the design, implementation, and ongoing optimization of Geotab's lead scoring models, ensuring scoring logic accurately reflects buying intent, fit, and engagement signals across all channels and segments
Help develop and maintain lead management processes including lead routing, assignment rules, and SLA frameworks, in partnership with RevOps and Sales leadership
Leverage intent and enrichment data from platforms such as 6sense, ZoomInfo, and other data providers to enhance scoring accuracy and improve the quality of leads passed to sales
Regularly review and refine scoring models in response to pipeline performance data, sales feedback, and evolving go-to-market priorities
Work with LeanData to ensure lead-to-account matching, routing logic, and attribution frameworks are functioning accurately and efficiently
Act as the primary Marketing Operations liaison to the Revenue Operations team, building a strong, collaborative bridge between marketing systems and the broader revenue technology ecosystem
Ensure seamless bi-directional data flow and process alignment between Marketo and Salesforce, maintaining data integrity and enabling accurate, end-to-end funnel visibility
Partner with RevOps and Sales leadership to define and align on shared pipeline metrics, funnel stage definitions, and lead handoff standards, ensuring marketing and sales are working from a common framework
Contribute to the development and ongoing management of SLAs between Marketing and Sales, driving accountability on both sides of the handoff
Bring a data-driven perspective to revenue planning conversations, using funnel analytics to inform targets, investment decisions, and go-to-market priorities
Contribute to the marketing data strategy as it relates to lead and account data quality, enrichment, and governance — ensuring Geotab's marketing database is accurate, compliant, and optimized for targeting and personalization
Help manage relationships and integrations with key data and intelligence platforms including 6sense, ZoomInfo, LeanData, and other enrichment or intent tools
Work closely with the Marketing AI Systems & Automation Manager to identify operational use cases where AI can improve lead management, scoring, and RevOps alignment workflows
Develop and maintain reporting and dashboards that provide clear visibility into lead volume, funnel velocity, conversion rates, and marketing's contribution to pipeline and revenue
Contribute to the broader Marketing Operations team strategy, supporting the development of junior team members and helping shape how the function evolves at Geotab
Build and maintain strong working relationships with stakeholders across Marketing, Sales, RevOps, IT, and Data teams, acting as a trusted partner and clear communicator across functions
Translate complex operational concepts into clear business narratives for senior marketing and sales leadership, ensuring operational decisions are understood and supported at the executive level
Contribute to a culture of operational excellence, continuous improvement, and data-driven decision making across the broader marketing organization

What you'll bring to the role:

7+ years of experience in marketing operations, revenue operations, or a related field within a B2B technology or SaaS environment
Demonstrated experience contributing to lead scoring models, lead management processes, and marketing-to-sales handoff frameworks at scale
Proven track record of building effective partnerships with Sales and Revenue Operations teams, with the ability to navigate and influence across organizational boundaries
Experience working in a complex, global marketing environment with multiple segments, regions, or go-to-market motions
A strategic thinker with a hands-on, execution-oriented approach — comfortable operating at both the strategic and tactical level
Deep, hands-on expertise in Marketo Engage, with strong knowledge of platform architecture, database management, and operational best practices
Advanced proficiency in Salesforce CRM, including campaign influence, lead and contact management, and Marketo-Salesforce sync configuration
Experience with LeanData for lead-to-account matching, routing, and attribution
Experience with marketing attribution platforms such as Bizible (Marketo Measure), Rockerbox, or similar tools, with a strong understanding of multi-touch attribution models and how they inform marketing's contribution to pipeline and revenue reporting
Experience with 6sense or equivalent account intelligence and intent data platforms
Familiarity with ZoomInfo or comparable data enrichment tools for database hygiene and lead enrichment workflows
Comfort working with AI tools in a marketing operations context, with an openness to building AI-assisted workflows and reporting capabilities
Strong analytical mindset with the ability to build, interpret, and act on complex funnel and pipeline data
Excellent communication and stakeholder management skills — equally effective presenting to senior leadership or working through a technical integration with a RevOps engineer
Deep understanding of B2B demand generation, account-based marketing, and the full marketing-to-revenue funnel
Experience contributing to SLAs, funnel governance frameworks, and operational documentation

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

This posting is for an existing vacancy.

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.