Baseline offers a market-leading SaaS product in the private lending industry, an industry projected to nearly double to $2.8 trillion by 2028.

We’re redefining what it means to lead in an underserved market with a team of individuals that operate like professional athletes: high-energy, high-performing, and laser-focused on results. Momentum drives everything we do, with small wins building into big victories and fueling our shared ambition to dominate the market.

In our fast-paced, collaborative environment, you’ll find a casual energy fueled by quiet confidence, friendly competition, and a commitment to excellence. We don’t micromanage, but we expect everyone to bring their best game, working together to solve complex problems, push boundaries, and transform the private lending industry with a product that delivers real value. If you thrive in a fast-paced, collaborative environment and are excited about shaping the voice of an industry leader, then Baseline is the place for you.

Baseline is looking for a critical employee to help shape the future of our company: a Marketing Manager. This is a full-time in-person position at our offices in Toronto.

Who You Are

You have a proven track record of excelling in academic, professional, or personal projects.
You are a natural storyteller with a keen ability to make complex topics engaging and digestible.
You are detail-oriented, producing high-quality, error-free work.
You have a tenacity that drives you to push past roadblocks.
You take initiative, work independently, and have a strong work ethic.
You have strong interpersonal skills and can effectively engage with diverse audiences.

What You’ll Do

This role is a unique opportunity to own and execute Baseline’s content strategy across multiple platforms. You will be responsible for:

Content Creation & Strategy

Researching and writing engaging articles, essays, and thought leadership pieces on private lending topics.
Distilling articles and essays into compelling social media posts (text, video, infographics).
Developing case studies from existing customers, showcasing Baseline’s impact.

Email & Industry Engagement

Creating and managing email marketing campaigns focused on Baseline’s product features and benefits.
Launching and curating an email newsletter that consolidates industry news and insights.

Website & Social Media Management

Updating the Baseline website with fresh content, blog posts, and customer resources.
Managing Baseline’s profiles on Capterra, G2, and other technology review platforms.
Running and optimizing paid social media campaigns (LinkedIn, Facebook, G2, Capterra).
Engaging with industry discussions on social media and professional groups to enhance brand visibility.

Public Relations & Media Outreach

Reaching out to publications, podcasts, and industry organizations to secure media features and speaking opportunities.

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
2+ years of experience in content marketing, social media management, or email marketing.
Exceptional writing and storytelling skills, with the ability to craft compelling narratives.
Proficiency in social media platforms and digital marketing tools.
Experience with email marketing software (HubSpot, Mailchimp, etc.) is a plus.
Strong research and analytical skills.
Experience in B2B SaaS, finance, or private lending is an asset.

What’s in It for You?

The opportunity to play a key role in the marketing strategy and execution of a fast-growing B2B SaaS company.
A dynamic, high-performance work environment where your contributions directly impact company success.
Hands-on experience working closely with leadership and influencing brand positioning.
Competitive salary and benefits, including medical, dental, vision, and paramedical coverage.
An equity stake in Baseline’s long-term vision.
A collaborative and engaging team environment where growth is encouraged.

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