Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.
Our Growth Marketing team is expanding, and we're looking for a Paid Acquisition Specialist to join us. Reporting to the Senior Growth Marketing Manager, you'll play a key role in scaling and optimizing our paid acquisition channels — from launching new campaigns to refining existing ones. You’ll focus on everything from audience targeting, creatives, landing pages and more. This is a highly collaborative role where you’ll partner closely with teams across Data, Creative, Lifecycle, and Demand Generation. You’ll leverage Relay’s unique data to build campaigns, drive impact to channel performance, and optimize campaigns toward our highest-value customers. If you thrive in a fast-paced environment, enjoy managing multiple projects at once, and are excited about shaping our next phase of growth — then Relay is the place for you.
What You'll Be Doing:
Build, monitor, and optimize campaigns across a variety of paid acquisition channels — including both online and offline efforts like paid social, paid search, affiliate marketing, and/or direct mail
Launch measurable A/B testing across campaigns and landing pages; continuously optimize campaigns, automation, and workflows for better performance
Analyze and report on channel performance, with the ability to dive deep into specific campaign results and insights
Support day-to-day communication with both internal and external stakeholders
Stay up-to-date on industry trends and competitor programs, bringing forward ideas and experiments to improve conversion and drive growth
Who You Are:
You have 1-2 years of marketing experience, with hands-on ownership of building and managing of at least one paid channel such as Google Search Ads, Meta Ads, TikTok Ads, or YouTube Video Ads
You're highly organized, detail-oriented, and bring a creative eye to campaign execution
You’re proactive and resourceful — you anticipate challenges, take initiative, and drive projects forward without needing to be asked
You thrive in a test-and-learn environment and bring an entrepreneurial mindset to everything you do
You have a knack for gathering, analyzing and reporting on campaign data to find opportunities for improvement
Bonus Points:
You’ve worked with offline channels such as direct mail, gift cards, flyers, events, and/or partnerships
You bring experience from fast-paced, high-stakes environments — whether that’s a high-growth startup, performance marketing agency, and/or fintech company
You have a solid understanding of attribution models and aren’t afraid to share your perspective on what works (and what doesn’t)
Our Commitment to You:
Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
The Interview Process:
Stage 1: A 30-minute Google Meets video call with a member of the Talent team
Stage 2: A 45-minute Google Meets video call with the Senior Growth Marketing Manager and VP, Growth
Stage 3: A take-home case study
Stage 4: A 30-minute Google Meets video call with a member of the Leadership team
We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.
What’s Important to Us:
Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications. If you don't have all the listed qualifications, we encourage you to apply anyway, and together we'll figure out if this is the best role for you!
At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.
