Product Marketing Specialist

Loopio Inc. • Full-time • Remote (Ontario, Canada) • 1w ago

Take your career to new heights with Loopio! 🚀✨

Loopio is a workplace that unleashes learning & growth opportunities for our Loopers. We provide autonomous, challenging work that allows each employee to master their craft. We attract and retain people who are naturally curious, have grit and are eager to grow and build their careers. At Loopio, we genuinely support each other, because true success comes from working as #oneteam. We root for each other’s success and always remember to take time to celebrate, have fun, and Get Loopi!

The Product Marketing Specialist will have the opportunity to make a significant impact at one of North America’s fastest-growing companies. As a member of our fun and passionate Product Marketing team, you’ll play a key role in helping Loopio stand out from the competition and win the hearts and minds of our prospects and customers.

With a broad skill set and the ability to work both collaboratively and independently, you’ll enjoy variety and working (remotely) with people across the organization, especially with our Marketing, Customer Experience and Sales teams.

What You’ll Be Doing

Bringing our go-to-market to life: You’ll own the complete lifecycle of product-related assets and collateral projects, creating, testing, and iterating to make them truly shine.
Developing deep product knowledge: You’ll support key areas of Loopio’s platform, becoming a go-to subject matter expert internally, and enabling members of our GTM teams.
Partnering closely with Product and Product Marketing Leads: You’ll help bring new features to market, and coordinate with market-facing groups to ensure business, market, and customer readiness.
Supporting our market-facing teams: You’ll work with the Revenue Enablement team to ensure market-facing teams are always equipped to sell and support new functionality and communicate the value of the Loopio platform.
Contributing to market intelligence: You’ll become an expert on who our customers are, what makes them tick, how they purchase software, and how they leverage Loopio. You’ll develop a deep understanding of the competition, our positioning relative to them, and how we win.
Creating compelling messaging: In everything you do, you’ll be translating your product and market knowledge into differentiated and unique messages that resonate with our audience and ladder up to our overall product positioning.

What You’ll Bring to the Team

You have up to 2 years of experience in Product Marketing, ideally in B2B SaaS.
You’re an action oriented “doer” – you get things done and can multi-task effectively in a fast-paced environment.
You’re deeply curious, a desire to learn, and are a creative problem-solver.
You’re a strong communicator and possess exceptional verbal, written, and presentation skills.
You have a keen sense for sharp communication, leaning on both art and science to break through the sea of B2B sameness.
Bonus: You’re Product Marketing certified (Product Marketing Association or Pragmatic Marketing).

Where You’ll Work 📍

Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from.
Our employees (or Loopers, as we call ourselves!) live and work in 🇨🇦 Canada (British Columbia and Ontario), 🇬🇧 London, and 🇮🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru).

The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).
We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!
You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work 🙇🏾 during the workday
We encourage asynchronous collaboration to effectively work as a global #OneTeam!

Why You’ll ♥️ Working at Loopio

Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Latticefor our 1:1s and performance conversations
You will have the opportunity to elevate 🪄 your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.
We offer a wide range of health and wellness benefitsto support your physical and mental well-being, starting day 1️⃣ with Loopio.
We’ll set you up to work remotely with a MacBook laptop 🍏, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.

You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.
Participate in 🎤 townhalls, AMA (Ask-Me-Anything), and quarterly celebrations to celebrate the big wins and milestones as #oneteam!

Our four activeEmployee Resource Groupsoffer opportunities for employees to learn and connect year-round.
You’ll be a part of an award-winning workplace 🏆with an opportunity to make a big impact on the business.

Questioning your qualifications? Read this ‼️ Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups.

Whether or not your experience ✅ checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.

AI in Recruitment 👩🏻‍💻 At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team (work@loopio.com) should you require accommodations at any point during our virtual interview processes.