Group Marketing Manager, Accountant GTM Marketing will be responsible for the omni-channel awareness campaigns to drive adoption of the QuickBooks portfolio through accountants.
The U.S. Online Accountant Marketing team in Intuit’s Small Business and Self-Employed Group (SBSEG) is responsible for growing revenue and market share for our range of online accounting products representing > 20% of ecosystem acquisition . This team develops deep customer insights and product expertise to define target customer audiences, winning positioning and messaging, and GTM strategies while partnering with cross-functional teams to execute. The team partners closely with Product Management, Analytics, Research, Design, Finance and Operations teams utilizing insights to inform product and commercialization roadmaps. This team is responsible for both in-year revenue and customer goals, as well as influencing strategy for our 3-year plan.
Responsibilities
- Lead strategic initiatives, including development of clear action plans, identification of success metrics and targets, and management of timelines.
- Leverage customer insights, competitive understanding, and data analytics to unlock growth opportunities and influence product and messaging roadmaps.
- Size new opportunities and articulate actionable recommendations that drive business impact; proactively identify roadblocks and suggest alternative solutions.
- Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to roll-out experiences and creative that deliver improved business outcomes.
- Develop clear strategy briefs that translate customer insights into impactful benefits and reasons to believe.
- Collaborate closely with Product Management, Analytics, Finance, Acquisition Channel, Lifecycle Marketing and Research teams to create and deliver seamless customer and partner experiences.
- Proactively analyze business data to generate insights and make informed decisions that drive business results.
- Develop messaging hierarchy and positioning for continuous roll-out of new features, with an eye towards providing robust value differentiation
- Enable the go-to-market and partner teams by creating the messaging, positioning and enablement materials to be used across key channels and customer segments
- Lead development of marketing assets (e.g. videos, playbooks, etc) to support the value proposition
- Represent the voice of the customer at the table and provide product marketing leadership across product, marketing, sales and other partner teams
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:
Bay Area California: 213500-289000
Southern California 203500-275500
This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).
Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
