Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Marketing Automation Manager — a technical marketing leader who owns the engine that helps Marketing drive prospect and lead engagement, ultimately translating into pipeline growth. This role is will lead the building of and ongoing management of a scalable marketing automation strategy that maximizes the effectiveness of our marketing automation platform and its integrations with our CRM; supports Marketing’s objective of driving MRR pipeline by devising effective nurture strategies to increase the conversion velocity of prospects to qualified leads for Sales; plays a key role in reviewing and improving lead data hygiene to drive better quality leads. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
The Senior Marketing Automation Manager is an integral player, working closely across all Marketing teams to deliver full-lifecycle engagement across the entire prospect, customer, and partner journey. They will also be a key contributor to the delivery of all partner communications, including product announcements, updates, and events, on a global basis.
How you'll make an impact:
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Be the SME for the marketing automation process: own the marketing automation platform to ensure its full capabilities are leveraged and continually improved upon to maximize Geotab’s engagement with its prospects.
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Partner with the broader marketing team to build the strategic segment and horizontal engagement tactics to drive lead conversion velocity.
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Deliver automated journeys that ensure that 100% of eligible prospects are engaged in proactive, relevant nurture tracks that recognizes their purchasing behaviours, and key pain points in order to deliver appropriate interactions that drive towards faster lead qualification.
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Incorporate and leverage AI agents to: identify target prospects faster; create dynamic content that respond to triggers based on their online and offline interactions; create automated journeys incorporating emails, SMS notifications, online interactions to drive conversion; and continual testing to optimize all engagement tactics.
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Continuously improve Marketing Automation implementation by integrating and gathering insights from all relevant internal and external data sources.
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Regularly review Geotab’s subscriber, segmentation, suppression lists, email calendar and frequency across all audiences, and ensure that all subscribers and email lists include individual preferences for customization and optimization.
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Maintain Marketing Automation integration with Salesforce CRM and assist in the integration of additional platforms into the marketing automation software.
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Monitor and deliver campaign metrics to inform key stakeholders and enable continual improvements.
What you'll bring to this role:
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3-5 years experience in marketing automation roles, with hands-on experience in building / deploying campaign automations.
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5-7 years experience in marketing, with familiarity of B2B marketing to enterprise businesses. in the following areas:
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Post-Secondary Diploma/Degree specialization in Business, Marketing or a related field.
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Equivalent combination of education and/or work experience in related field may be substituted.
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Demonstrated familiarity of B2B marketing to enterprise businesses.
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Proven success at owning and delivering the Marketing Automation strategy.
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Extensive hands-on experience working with MAPs (Salesforce Marketing Cloud, Marketo, Hubspot, Eloqua)
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Ability to interpret data and draw conclusions to implement new strategies, moving fast and taking ownership of results.
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Expert knowledge of database management concepts and best practices.
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Strong knowledge of lead generation, campaign delivery, conversion rate optimization, and marketing automation implementation best practices.
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Detailed knowledge of data privacy laws and email regulations, best practices, and compliance including but not limited to GDPR, CASL etc.
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Experience creating and managing drip campaigns and customer segments.
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Ability to write SQL coding for email automation.
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Able to deliver results in time-sensitive situations and respond efficiently to changing priorities and deadlines.
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Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
This posting is for an existing vacancy.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.
