Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Customer Content Lead who will define and govern the lifecycle content strategy that powers customer onboarding, adoption, retention, expansion, and advocacy. In this role, you’ll build content as a scalable system — ensuring programs are consistently framed, reusable, and commercially aligned across segments and regions. If you love crafting compelling narratives and building content frameworks that drive real customer impact, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
As a Customer Content Lead, your key area of responsibility will be lifecycle content strategy and message hierarchy, reusable content frameworks, alignment of content to lifecycle programs and automation, and orchestration with shared content and learning teams for production and localization. You will define the end-to-end lifecycle content strategy across onboarding, adoption, retention, expansion, and advocacy stages, developing message hierarchies and value narratives that evolve with customer maturity. You will design reusable content frameworks that enable scale across regions, segments, and channels — and partner with the Marketing Automation Lead to align content to event-driven journeys, behavioral triggers, and lifecycle programs. You will translate lifecycle strategy into clear content briefs for shared services, including Content, Learning, and Localization teams, while ensuring consistency and quality of lifecycle messaging across all customer-facing touchpoints.
To be successful in this role you will be a strategic thinker with a systems-oriented mindset — someone who sees content as infrastructure, not just individual output. In addition, the successful candidate will have strong collaboration and influencing skills, the ability to operate effectively in a global environment, and a talent for translating complex product and customer concepts into clear, customer-centric narratives.
How you'll make an impact:
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Define the end-to-end lifecycle content strategy across onboarding, adoption, retention, expansion, and advocacy stages.
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Develop and maintain message hierarchies and value narratives that evolve with customer maturity and lifecycle stage.
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Design reusable content frameworks that enable scale across regions, segments, and channels without duplicative effort.
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Partner with the Marketing Automation Lead to align content to event-driven journeys, behavioral triggers, and lifecycle programs.
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Translate lifecycle strategy into clear content briefs for shared services, including Content, Learning, and Localization teams.
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Ensure consistency and quality of lifecycle messaging across all customer-facing touchpoints.
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Review performance and effectiveness of lifecycle content and recommend optimizations based on engagement and outcomes.
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Act as the primary content strategy partner for Retention & Success, Expansion & Advocacy, and Strategic Accounts leads.
What you'll bring to the role:
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Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent combination of education and relevant experience.
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5-8 years of experience in content strategy, lifecycle marketing, or customer marketing, with ownership of content frameworks supporting post-sale customer journeys.
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Proven ability to design content systems and frameworks — not just individual assets — at scale across regions and segments.
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Strong understanding of B2B SaaS customer lifecycles and value storytelling.
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Experience working with marketing automation and lifecycle programs, including event-driven journeys and behavioral triggers.
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Content strategy, UX writing, or marketing certifications considered an asset.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
This posting is for an existing vacancy.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.
