Who you are:
We are always looking for amazing talent to contribute to our growth and deliver results! Geotab is seeking a Marketplace Marketing Specialist who has a sharp ability to grasp partner and reseller behaviors, and loves leveraging that knowledge to generate creative ideas. You know how to utilize specialized marketing concepts, principles, and tactics to drive revenue. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
In this role, you will be responsible for developing and executing marketing plans to reach specified targets (from brand awareness to product and system promotion), as well as managing the onboarding of partners globally. You will apply your specialized marketing expertise directly to our Marketplace activities to help scale our global ecosystem.
How you'll make an impact:
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Brainstorm and develop ideas for internal or external marketing activities by leveraging knowledge and expertise in content development and optimization, advertising, and events planning.
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Liaise with Resellers, Partners, and internal staff to execute targeted promotional events and campaigns.
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Plan and execute initiatives to reach the target audience through appropriate channels (e.g. social media, e-mail).
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Manage the Marketplace marketing onboarding process globally for new Marketplace Partners from start to finish.
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Present the onboarding requirements and be available to answer questions and provide recommendations and content writing support throughout the onboarding process.
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Review submitted marketing materials to assess the content and design quality, providing feedback and edits to help them improve when necessary.
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Guide Partners to create their solution page in the Partner Portal, assisting them with writing and editing their content to ensure a quality product page.
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Upload and maintain Partner marketing documentation on sales.geotab.com (MASH).
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Evolve and enhance the Marketing strategy for Geotab’s Marketplace.
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Track Partner progress in JIRA and in the Onboarding Checklist, providing recommendations and status updates for external Partners and internal Geotabbers.
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Maintain a working relationship with all Marketplace Partners post-launch, helping them update documents and improve marketing materials when needed.
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Update and Maintain Oakville Marketplace room by showcasing Order Now Partners.
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Create and maintain a repository to track MP partner and reseller partnership collaborations.
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Collaborate with marketing and other internal teams to coordinate brand awareness and marketing efforts.
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Identify opportunities to innovate and create better, creative marketing campaigns.
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Remain current on the latest trends and best practices for Marketing.
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Support Geotab global strategic initiatives.
What you'll bring to this role:
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3-5 years of experience as a Marketing Specialist or a similar role.
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Post-Secondary Diploma/Degree specialization in Marketing, Business, Communications or a related field.
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Equivalent combination of education and/or work experience in related field may be substituted
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Knowledge of HTML, CSS and web development tools.
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Demonstrable experience in marketing data analytics and tools.
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Thorough understanding of marketing elements (i.e. traditional and digital marketing such as SEO/Social media) and market research methods.
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Experience working within a technical or engineering organization/knowledge of the high-technology industry is an asset.
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Creative mindset.
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Able to work well under pressure and respond to fast changing priorities and deadlines.
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Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.
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A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and relationship management skills.
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Excellent verbal and written communication skills, including comfort with delivering presentations and training.
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Must stay relevant to technology and should have the flexibility to adapt to the growing technology and market demands.
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Strong interpersonal relationship building skills.
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A strong team-player with the ability to engage with all levels of the organization.
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Technical competence using software programs, including, but not limited to, Google Suite for business (Sheets, Docs, Slides).
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Entrepreneurial mindset and comfortable in a flat organization.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
This posting is for an existing vacancy.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.
