The QBO Web - Traffic to Start team is chartered to transform QuickBooks.com into an AI-powered expert platform, positioning the brand for future growth. As a Principal Product Manager on this team, you will play a pivotal role in shaping the future of the QuickBooks web platform with a focus on nurturing visitors and driving confidence to purchase.
Responsibilities
- Lead the strategy and execution of try-before-you-buy and/or AI-powered guided journeys that move low- to mid-intent prospects toward conversion
- Design and scale a personalized AI-powered search experience and unifying pre- and post-auth behaviors to inform dynamic visitor profiles
- Coach junior members of the team in the areas of onboarding and mobile web strategies
- Champion the creation of key capabilities and systems to support experiences, site performance, and instrumentation
- Collaborate effectively in a highly matrixed org with design, engineering, web ops, go-to-market tech teams, and marketing teams
- Define and measure KPIs, using data analysis to optimize customer journeys, and report out on business performance
- Leverage tools like FullStory and Adobe Analytics to inform design and drive customer engagement
- Optimize operational models (process, people, structure, partnerships) to support agile, data-driven decision-making and drive business outcomes.
