Senior Product Marketing Manager (Remote)

Geotab • Remote - US • 1d ago

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Product Marketing Manager. At Geotab, Product Marketing plays a crucial role in shaping and delivering the product message to end customers and channel partners, ensuring that Geotab’s story is clear and its products are widely adopted. As a product-focused company, Product Marketing is a core part of the Product team—working alongside Product Managers, Engineering, Design, and Data—to drive market outcomes and growth throughout the full product lifecycle. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

The Senior Product Marketing Manager is the storyteller and market facing expert in their product domain, a contributor to strategy and roadmap, and the owner of growth leading to the market launch of their products through orchestration of the marketing team. This includes developing compelling product positioning and messaging, leading cross-functional teams to bring products to market successfully, and driving product adoption through targeted marketing campaigns and sales enablement. They serve as the market expert, gathering competitive intelligence and customer insights to inform the product roadmap and strategy, and act as a trusted advisor to product management, sales, and marketing teams. Ultimately, they are accountable for driving growth and market leadership for their assigned product portfolio.

How you'll make an impact:

Tell the product story in a simple, clear, and compelling way to differentiate & share Geotab’s products with the world.
Partner with Product Marketing Management (PMM) leadership and other senior team members to build the holistic product marketing roadmap with other senior team members, ensuring alignment with business priorities. Assist with defining KPAs for the team and overall team goals year over year. Define how we’ll achieve the next level of growth.
Bring your product stories to life with our marketing teams.
Partner with Product Marketing Management (PMM) leadership to shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows & develops. Stand up processes and standards for how we go to market and coordinate with internal stakeholders. Explore or manage the use of 3rd party tools or platforms to enhance the capabilities of the PMM function.
Serve as a mentor for more junior team members of both PMM and the organization as whole.
Develop razor sharp customer insights and empathy. Build expertise and a central repository for industry + growth trends, personas, competition, distribution channels/partners.
Partner with the marketing team to develop an analyst relations strategy for briefings and engagements, create content and messaging for analyst briefings, serve as Geotab SME in analyst content creation (review/edit content).
Collaborate closely with the Product Manager to embody the "voice" of the product, possessing comprehensive knowledge of its features and capabilities. Tailor messaging and documentation to meet the specific requirements of individual and sales teams.
Work closely with Product Managers, Engineering, Sales, and Marketing teams to ensure alignment and seamless execution of product marketing strategies.
Work with marketing to develop a content strategy by buyer funnel stages and serve as Geotab SME in content development. This content includes but is not limited to white papers, case studies, blog posts, slide decks, sales tools, ROI calculators, and webinars to enable product launches and ongoing marketing campaigns.
Attend product-related events such as webinars, trade shows, and customer forums to drive engagement and adoption.
Establish and maintain a feedback loop with customers to where insights are distilled into actionable changes or enhancements to the product roadmap. Work with Product to ensure customer needs are met through product improvements and new product development.
Advance product, sales, and marketing KPAs through product marketing deliverables (messaging and content). Ensure successful adoption of features and functionality of new releases. Monitor pipeline and lead generation goals in partnership with marketing teams.
Manage the budget for product marketing activities, ensuring efficient allocation of resources to maximize ROI.
Collaborate with Sales Enablement on the creation and delivery of training programs and sales tools to equip the sales team with the knowledge and resources they need to effectively sell the product.

What you'll bring to this role:

8+ years of work experience ideally in Product Marketing in SaaS.
Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued.
Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions.
Proven ability to contribute to product marketing strategy and roadmap development, with a keen sense of priorities, along with an ability to pivot as the landscape changes.
Ability to analyze market trends, customer needs, and competitive landscapes.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.
Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.
Experience in mentoring and guiding junior team members.
Ability to establish and optimize product marketing processes and standards.
Expertise in conducting in-depth competitive analysis and developing strategies to differentiate products.
Strong ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note:

Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

This role is open to remote candidates across the United States; however, employees local to a Geotab office will follow our flexible hybrid model.

This posting is for an existing vacancy.

#LI-Remote

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.

Other employment statements:

Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.