About the job
A note from the founder
Baseline is at an inflection point.
We've built a serious SaaS product for real estate private credit, the fastest growing asset class in the world. Our platform is the system of record for private lenders, which means customers spend hours in it every single day. It's trusted, relied on, and scaling quickly.
What we need now is a product experience that matches the quality of the software behind it. Disciplined, intentional, and well-built.
This role carries real weight. You'll be shaping how private lenders actually interact with our platform every day. The flows, the details, the moments that make complex work feel effortless. The decisions you make will set a new standard, not just for Baseline, but for an entire category that's overdue for better design.
I care deeply about design and user experience. As a former private lender, I've lived in these tools. I know firsthand how much good design matters. When it's done right, it builds confidence, reduces friction, and changes how people feel about their work.
If you love being a true individual contributor and want to shape a product from the inside out, this role is for you.
The role
This role sits at the heart of our product.
You'll work directly with our Head of Design, embedded alongside Engineers and stakeholders to design and ship features in Baseline's flagship SaaS platform. You will personally own and execute a large share of our UX and UI work, from complex workflows to the small details that make a product feel polished and trustworthy.
You'll help define interaction patterns and apply them yourself. If you enjoy thinking through user flows, obsessing over component states, sweating the details of a data-dense interface, and iterating until something feels right, you'll thrive here.
What you'll actually do
You'll design and evolve UX and UI across Baseline's SaaS product, owning flows end-to-end from problem definition through to shipped feature. You'll work directly with Engineers, translating designs into production-ready specs and staying close to implementation to make sure the details land.
You'll contribute to and build from our design system, ensuring consistency across components, patterns, and interactions. You'll bring structure to complex, data-heavy workflows that real estate lenders rely on daily and make them feel intuitive and fast.
You'll collaborate closely with Product and Engineering, give clear opinions, take feedback, and raise the quality bar. You'll use AI tools where they help you move faster, but rely on judgment and craft to decide what ships.
Who this is for
This role is for a product designer who still loves being hands-on.
You care about details most people miss. You're opinionated about UX. You like owning problems end-to-end and take pride in work that holds up under real use. You're energized by shipping things that actually get used by real people.
What you bring
- 3–5+ years of hands-on experience in product or UX/UI design
- A portfolio that shows shipped work, especially complex product flows and data-rich interfaces
- Strong command of UX fundamentals: flows, hierarchy, states, edge cases, and consistency
- Experience working closely with Engineers and handing off production-ready designs
- Fluency in Figma and modern design workflows
- Real experience using AI tools to accelerate execution, not replace thinking
- Comfort moving fast, making tradeoffs, and shipping
Bonus points
- Experience designing SaaS products in fintech, proptech, or other data-intensive verticals
- Familiarity with design systems and component-level thinking
- Motion or UI polish experience
Why Baseline
We operate with a professional athlete mindset. High standards, direct feedback, and continuous improvement. We care about quality, but we care just as much about shipping.
You'll have real ownership and real responsibility here. Your work will shape how our customers experience the product every single day, and how the company scales from here.
If you want to stay hands-on, do the best work of your career, and help build something that actually gets used, we'd love to work with you.
The interview process
- Initial call (30 mins)
- In-person interview (1 hour)
- Portfolio critique (1 hour)
- Offer
A few final notes
This is a hands-on individual contributor role working directly with our Head of Design. We're an in-person company by design. Our team works out of the East Room at 507 King Street East in Toronto, and we believe great design happens faster and better when you're in the room with the people building the product.
We also value trust and signal. Strong candidates are encouraged to find mutual connections at Baseline, especially shared connections with Shaye Wali (CEO) or Michael Silla (Head of Design).
If this resonates and you care deeply about craft, product, and bringing meaningful change to an industry long overdue for better design, we'd love to hear from you.
