Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Segment Campaign Manager who will spearhead the development and execution of high-impact, integrated segment marketing campaigns that directly contribute to achieving revenue objectives. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
As a Segment Campaign Manager, your key area of responsibility will be shaping strategic annual demand generation plans and generating demand through full-funnel marketing initiatives with a focus on maximizing lead conversion and pipeline generation. You will also need to provide regular status reports to key partners to ensure the project is on time and meeting expectations. You will need to work closely with Geotab’s Segment Marketing, Product Marketing, Channel Marketing, Business Development, Digital, and Creative teams.
To be successful in this role you will be a strategic, data-driven, and results-oriented professional with exceptional verbal and written communication skills. In addition, the successful candidate will have strong project management and analytical skills with an ability to manage multiple timelines and contrasting priorities to ensure timely results.
How you'll make an impact:
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Develop and manage the end-to-end segment campaign marketing strategy to drive new customer acquisition, account expansion, and customer retention.
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Partner with segment marketing, product marketing, channel marketing, and business development to ensure alignment of campaign strategies with overall segment business goals.
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Collaborate with Marketing Automation, Revenue Operations, and Sales teams to develop dynamic nurturing campaigns, optimize marketing qualification methodology for lead pass-through, and manage the lead pipeline from MAL to closed-won/lost.
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Forecast, monitor, and analyze campaign metrics against KPAs to inform future campaign plans, optimize budget allocation, and deliver marketing ROI analysis and performance tracking. Champion continuous improvement by actively developing skills and identifying opportunities to enhance campaign processes and tools, including the evaluation and adoption of new marketing technologies.
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Lead and guide agencies, vendors, and internal departments in the execution of advertising, full-funnel content, social media, success stories, sponsorships, events, webinars, podcasts, and channel/partner programs to achieve segment campaign objectives.
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Collaborate with content, creative, digital, and sales teams to deliver Always On and lead generation programs aligned with campaign plans.
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Establish subject matter expertise in the assigned segment, leveraging competitive/market analysis to create differentiated campaigns and messaging that highlight Geotab's unique value proposition and attract ideal leads.
What you'll bring to the role:
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5-8 years of experience in B2B SaaS marketing and marketing campaign strategy development and execution.
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Post-Secondary Diploma/Degree specialization in Marketing or a related field.
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Technical Proficiency: Strong aptitude for CRM systems (Salesforce), marketing automation (Salesforce Marketing Cloud), and digital platforms like 6sense and LinkedIn.
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Industry Knowledge: Previous experience in Commercial Transportation Field Services or telematics/B2B IT software is a strong asset.
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Soft Skills: Exceptional interpersonal skills including diplomacy, negotiation, and the ability to collaborate across all organizational levels.
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Project Management: Proven ability to identify needs, develop solutions, and manage projects from inception to completion in a fast-paced environment.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
This posting is for an existing vacancy.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.
