Do you believe that a company’s success depends on its people? If so, PSI is the place for you! PSI is nothing without the people who build, design, and support it.
At Pacific Smoke International, our mission is to help people quit smoking by providing safer alternatives to traditional cigarettes. As the leading distributor of electronic vaporizers and award-winning vaping products in Canada, we've made significant progress since our founding in 2013. However, we have much more to accomplish for our customers, and we're looking for a culturally aligned Industrial Designer to join our dynamic team located in Markham.
Role Summary
The Digital Technical Lead (DTL) is responsible for the end-to-end technical ownership of PSI’s digital platforms, with a primary focus on the Magento B2B website, which represents the majority of company revenue.
This role serves as the bridge between business, marketing, and technology, translating growth and customer experience requirements into secure, stable, and scalable technical solutions. The Digital Technical Lead ensures that digital initiatives are delivered efficiently while maintaining platform reliability, security, and performance.
Key Responsibilities
Platform Ownership & Technical Leadership
- Own the technical health of PSI’s digital platforms (i.e. Magento B2B, Shopify B2B/B2C, Hubspot, Klaviyo, Celigo, Netsuite integration)
- Ensure platform stability, uptime, scalability, and performance
- Lead technical decision-making for platform enhancements and integrations
- Maintain and evolve platform architecture aligned with business needs
Delivery & Execution
- Translate business, marketing, and UX requirements into technical designs, identifying risks, gaps, and pitfalls early in the assessment stage
- Coordinate internal developers, external agencies, and vendors while evaluating their best practices to improve efficiency and reduce costs
- Lead feature delivery from concept through deployment
- Hands-on development within agency frameworks to ensure alignment, transparency, and shared ownership
- Quality control new features and bug fixes by conducting QA scenarios and performing stress tests
- Own technical backlog, sprint planning, and release execution
- Balance speed of delivery with risk management
Security, Stability & Compliance
- Implement and enforce secure SDLC practices
- Partner with ITS on security controls, audits, and compliance (e.g., PCI)
- Ensure appropriate access controls and data protection
- Lead incident response and post-incident reviews
Collaboration & Stakeholder Management
- Act as the primary technical point of contact for CRO, marketing, and ITS
- Facilitate alignment between growth priorities and technical constraints
- Communicate risks, dependencies, and trade-offs clearly
- Support leadership decision-making with technical insights
Vendor & Cost Management
- Manage technical relationships with external vendors and agencies
- Review vendor architecture, code quality, and security posture
- Optimize platform-related costs (hosting, licenses, services)
- Reduce long-term dependency on external vendors through knowledge transfer
Documentation & Continuous Improvement
- Maintain up-to-date technical documentation
- Establish standards for code quality, testing, and deployment
- Identify and reduce technical debt
- Drive continuous improvement in delivery and platform reliability
Key Interfaces
- IT Director (governance, security, infrastructure)
- Digital Manager / CRO (roadmap, growth, UX)
- Marketing & Merchandising teams
- External development agencies and vendors
- Infrastructure, security, and operations team
Decision Authority
- Technical design and implementation approach
- Release readiness and sequencing (within agreed governance)
- Day-to-day platform operational decisions
- Vendor technical execution
Qualifications & Experience
Required
- 7+ years of experience in web or digital platform engineering
- Strong development experience with Magento (Adobe Commerce) in a B2B context
- Strong development experience with Shopify Advance, Plus, Headless in B2B & B2C contexts
- Strong back-end coding capability with PHP, Mysql, XML, Ajax, Elastic Search, Ruby on Rails, GraphQL/Rest APIs, KnockoutJS, RequireJS, Node.js, Javascript, Github
- Strong front-end coding with CSS, HTML, Javascript, Liquid, JQuery are required,
- Experience with code management best practices using Git/GitHub and Composer
- Experience leading technical delivery for revenue-critical platforms
- Solid understanding of web security, performance, and scalability
- Experience working with external vendors and agencies
- Experience with agile sprint planning and use of project management tools like Jira
- Ability to translate business needs into technical solutions
- Adobe Commerce and Shopify Certifications are assets
Preferred
- Familiarity with cloud hosting (AWS, Azure, or GCP)
- Experience with CI/CD pipelines and DevOps practices
- Prior experience in a matrix or dual-reporting environment
Key Competencies
- Technical leadership and judgment
- Strong communication and stakeholder management
- Risk awareness and mitigation
- Problem-solving under pressure
- Ability to balance speed, quality, and stability
- Business-oriented mindset
Success Metrics (KPIs)
- Platform uptime and performance
- Security incidents and audit outcomes
- Release success rate (low rollback)
- Delivery predictability
- Reduction in vendor dependency
- Stakeholder satisfaction (CRO & ITS)
What you can expect from Pacific Smoke International:
At our company, we strive to provide our team members with the best possible support. Here is an overview of the current benefits and perks we offer:
- A total compensation package that includes group benefits program starting from day 1 of joining and year-end performance bonus
- Ongoing learning and development opportunities to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential
- Awards for top performers and employee tenure
- A unique opportunity to build, grow and leave your impact on a US$25-billion industry
- To work with a group of people who are humble, supportive, and care about our customers
- Product at distributor pricing to all employees
- Company events
If you are a results-driven, self-motivated individual who thrives in a collaborative and fast-paced environment, we invite you to join our team at PSI. You will have the opportunity to make a meaningful difference in the lives of people nationwide while working in an inclusive and supportive environment.
Thank you to all the applicants who have shown interest in this position. We appreciate the time and effort you have taken to apply.
While we carefully review every application we receive, we regret to inform you that only the candidates who are being considered for further evaluation will be contacted.
Pacific Smoke international is an equal opportunity employer and encourages all qualified candidates to apply. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), we are committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.
