Senior Product Manager
Location: Toronto, ON
Type: Full-time
Compensation: $120,000–$140,000 CAD + Equity Package
✨ About Blossom
🌼 Blossom is a social network for investors where over 750,000 members are sharing portfolios and investment ideas, supported by powerful portfolio tracking tools and Duolingo-style investing education.
🌎 Our mission is to empower the world to make better financial decisions, building an inclusive community for everyone to learn and take control of their finances together.
If you're not already on Blossom, join our community here!
📈 Rapid Growth
- In the past 4 years Blossom has grown to 750,000 members, tripling in the past year alone
- In 2025, Blossom made history raising $2.5 million in only six hours and breaking its own record for the most successful equity crowdfunding round in Canada.
- We were selected by Apple as one of the Top 25 Apps for 2025, an Essential Finance App of 2025, and an Essential Social App of 2025
- 4.8 Rating on the App Store across over 10,000 reviews
- Highly engaged community with nearly 2M hours spent on the app across over 57 million sessions
🚀 Why Join Blossom?
- Join one of Canada's fastest-growing fintech startups, where your work directly impacts hundreds of thousands of users.
- Work directly alongside our CEO on product vision, you'll be in the room where decisions get made, not waiting to hear about them after the fact.
- Touch every layer of the product lifecycle, from ideation to execution. No handing off tickets and waiting, you own the outcome.
- High autonomy, zero bureaucracy. If you have a great idea on Monday, it could be live by Friday.
- Have real ownership, meaningful scope, and work that reaches over half a million people.
🗺️ About the Role
We're looking for a Senior Product Manager who is obsessed with building products people love, come back to, and tell their friends about.
You'll work directly under Blossom’s CEO, who leads product vision, to identify and execute on the highest-impact opportunities across the Blossom experience. That means thinking constantly about growth loops, engagement, and retention and staying plugged into what's happening in the broader product and consumer app world and bringing those ideas back to Blossom.
This isn't a role for someone who wants to manage a roadmap from a distance. You'll be in the weeds: running user interviews, dissecting analytics, designing wireframes in Figma to communicate your ideas, writing specs, setting up A/B tests, and iterating based on what the data tells you. You'll touch every part of the product lifecycle, from idea generation, validation, execution, and measurement.
If you get genuinely excited about why one onboarding flow converts better than another, what makes a social feature go viral, or how a small UX change can move a retention metric meaningfully — this is the role for you.
📍 What You'll Do
- Generate and prioritize new product ideas — stay obsessive about what's working in consumer apps, social media, and fintech, and translate those insights into innovative features for Blossom.
- Own the A/B testing pipeline — design experiments, set up tests, interpret results, and use what you learn to make incremental improvements that compound over time.
- Drive growth and retention — think deeply about viral growth loops, network effects, and what keeps users coming back.
- Lead user interviews and qualitative research — talk to real users, extract meaningful insights, and close the loop between what users say and what actually gets built.
- Own analytics and instrumentation — live in Mixpanel, define the events we track, build the funnels and dashboards, find where users drop off, and turn behavioral data into a clear case for what to build next.
- Write clear specs and PRDs in Notion — articulate the what, why, and how in a way that aligns the team and unblocks engineering.
- Be the single point of contact for the dev team — own product questions day-to-day so engineers never have to wait on the CEO or chase an answer twice. When a dev asks "how should this work?", you're the one who responds.
- Lead sprint planning and execution — be the master of the sprint board, align with our CTO on sprint plans and prioritization, bridge the business and dev teams, and make the call on mid-sprint tradeoffs.
- Partner closely with our project manager — you define the what and why (priorities, specs, scope); they keep the board moving and chase the day-to-day. You make sure the work in flight always reflects current product priorities.
- Run the feature-intake engine — triage ideas from the team and community, weigh them against our priorities, and turn the best into shippable specs.
- Design in Figma — wireframe and mock up your ideas to communicate concepts clearly to the CEO, leadership, and devs. You don't need to be a designer, but you need to bring ideas to life visually to hand off to our designer to polish.
- Obsess over quality — we have a dedicated QA team, but the best PMs don't throw work over the wall and assume it's fine. You take personal pride in what ships: you actually use the builds, poke at the edges, and catch bugs, broken flows, and "this doesn't feel right" issues before our users do. Quality is everyone's job, and you hold the highest bar for it.
❌ What You Won’t Do
- You won't sit in a layer of process. No endless stakeholder decks, no "PM of PMs," no roadmap theater. We're a small team moving fast, you'll be in the work, not managing people who do the work.
- You won't just write tickets and route them. This isn't a backlog-grooming or project-coordination role. You're expected to build: prototype in Figma, spec it tightly, and increasingly ship simple things yourself with AI tools rather than queue everything behind engineering.
- You won't wait for permission to think. The CEO sets the overarching product vision and owns final prioritization on the big bets, but you'll bring strong opinions, own everything below the vision line, and be trusted to make the calls that keep product moving.
- You won't be siloed into "product." You'll work shoulder-to-shoulder with growth, design, engineering, and the CEO. Expect to wear a few hats and care about the business outcome, not just shipping features.
- You won't get to hide behind frameworks. Titles, ceremonies, and "best-practice" rituals matter less here than judgment, speed, and taste. If you need a 12-person org and a quarter of discovery before you can act, this isn't the role for you.
- You won't be bored. You'll touch growth experiments, B2B/client tooling, AI features, and core social product, often in the same week.
✅ Requirements
- 2–5 years of PM experience in a consumer app or consumer tech product — though we care far more about caliber than years. If you're exceptional and can show it, we don't care that you're early in your career.
- A/B testing experience is a must — you've designed and run experiments, know how to interpret results, and made product decisions based on them.
- Figma proficiency — you can wireframe and mockup ideas clearly enough to communicate with developers and senior leadership. We're not looking for pixel-perfect design; we're looking for someone who can think visually and translate ideas into something tangible.
- Analytically driven — Mixpanel (or equivalent) proficiency required. You're comfortable building funnels, pulling cohort data, and using behavioural analytics to guide decisions.
- Deep understanding of consumer growth — you've thought seriously about viral loops, referral mechanics, network effects, or other growth levers in a consumer context.
- Experience with user research — you've run user interviews and know how to turn qualitative feedback into product decisions without over-indexing on any single data point.
- Comfort with the PM toolkit: Notion for documentation, Figma for brainstorming, Mixpanel for measuring.
- High ownership mentality — you set your own direction, identify problems before they're handed to you, and care deeply about outcomes.
- AI-native builder — you use AI tools (Claude, Cursor, etc.) to move fast: drafting PRDs, prototyping, pulling/analyzing data, and increasingly shipping simple things yourself instead of queuing everything behind engineering.
- Relentless quality bar — you take personal pride in what ships, test your own work, and catch bugs and broken flows before users do (we have QA, but you never assume "they'll catch it").
- Decisive and responsive — engineers can come to you with a question and get a clear answer fast; you close loops and people trust that what you own gets done without being chased.
- Sharp written communicator — your specs and docs are clear enough that the team can build from them without a meeting to decode intent.
- Startup-ready — you're energized by a fast pace and ambiguity. You like having broad scope and you thrive when you're building something from the ground up.
- Based in Toronto and in our office Monday–Thursday (WFH optional Fridays). This is an in-person-first role.
Strong bonus:
- Experience working on a social media product or with social retention mechanics (feeds, notifications, engagement loops)
- Background in or genuine curiosity about personal finance and investing
🎁 Perks & Benefits
- 📈 Equity package: Become an owner in Blossom and share in the upside as we grow
- 💰 Competitive total comp: $120,000–$140,000 CAD
- 🏢 In-office collaboration: Work in-person with the CEO and team out of our Toronto office (Mon–Thu, WFH optional Fridays)
- 🌱 Direct access to leadership: Work directly with the CEO on product vision from day one
- 🧠 Impactful work: Ship features that reach hundreds of thousands of investors across North America
- 🚀 Startup energy: High autonomy, fast pace, and the kind of ownership that's genuinely hard to find — your work moves the needle here
✅ How to Apply
Ready to join the team?
Send your application package to hello@blossomsocial.com — include a bit about yourself, your portfolio or examples of past work, and why you're excited about this role at Blossom.
We can't wait to meet you!
