Job description
About Us
Fulfil is the modern ERP for high-growth eCommerce brands. We replace the spreadsheets, legacy systems, and disconnected tools that operators outgrow — bringing inventory, orders, and finance together in one place so brands can actually scale without the chaos.
Mejuri, dbrand, Ridge, Kotn, HexClad — these are the kinds of brands that trust us to run their operations. We're bootstrapped, profitable, and growing, which means the work is real and the impact is visible.
We're hiring an Account Executive to join our Toronto team. If you like complex deals, hate losing, and want to sell something customers genuinely love using, keep reading.
The Role
You'll own the full sales cycle → first call to closed-won. Our deals are six-figure ACVs with 3–5+ month cycles that run through Finance, Ops, and the executive team. No handing things off. No one else is closing your deals. You drive it.
Day to day, that means sharp discovery, building real champions inside accounts, quarterbacking Solutions Engineers (SEs) and leadership through late-stage deals, and keeping a forecast you'd actually bet on. You move with urgency, hold yourself accountable to outcomes, and know the difference between being busy and making progress.
Our team is AI-forward, so you’ll benefit from:
- Internal AI tooling to get you quick answers to technical questions
- Access to Claude for creating Claude Artifacts instead of legacy slide decks
- Frequent product releases (every few weeks), so you can position Fulfil as being at the forefront of the industry (check out our MCP and Micro Apps)
Compensation: $110–130K base / $220–260K OTE
What You'll Do
- Own the full sales cycle from first call to closed-won across a portfolio of high-growth eCommerce and omnichannel merchants
- Run sharp, consultative discovery that gets to the real problem, not just the surface one
- Build genuine champions inside accounts and multi-thread across Finance, Ops, IT, and the executive team
- Quarterback team-selling motions — coordinating SEs, leadership, and other resources through complex late-stage deals
- Go beyond the demo — advise merchants on DTC operations, accounting best practices, and how AI can make their business run leaner and faster
- Manage a mix of inbound and self-generated pipeline — you're not waiting around for leads to land in your lap
- Absorb feedback quickly, adjust, and keep moving
A Day at Fulfil
No two days look the same, but here's what the rhythm looks like:
- You're running multiple deals at different stages simultaneously — a discovery in the morning, a scoping call midday, a demo in the afternoon
- Statement of Work (SOW) reviews and commercial conversations are happening in parallel — you're not waiting for one deal to close before the next one heats up
- You're deep in one account building a business case while managing a champion in another who's gone quiet
- Internal coordination is constant — looping in SEs, aligning with leadership on late-stage deals, and keeping Salesforce tight so nothing slips
- You're building pipeline in the gaps — not waiting for inbound to fill your funnel
Job requirements
Who You Are
- 3-5+ years of quota-carrying AE experience in SaaS with a track record of closing $75K–$200K+ ACV deals across multi-stakeholder buying groups
- You run deals like chess games – every move has intent, and you're already thinking about the next stakeholder, the next objection, and the next blocker before anyone flags it
- You've been through enough cycles to handle a stalled champion, a late-stage curveball, or a procurement delay without falling apart
- You lead conversations – prospects leave your calls thinking differently about their problem, not just knowing more about a product
- You can hold your own with a CFO or COO because you understand their world, not just because you have a polished pitch
- You use MEDDIC, MEDDPICC, or similar, and it actually shows up in how you run deals
- You take feedback seriously, apply it fast, and don't need to be managed to do the work
- You've stayed somewhere long enough to get good at it — and you have the results to show for it
Bonus Points If You
- Have experience in ERP, supply chain, commerce, or finance SaaS
- Have sold into both Finance and Ops buyers
- Have worked somewhere where the pace was relentless, the playbook wasn't fully written, and you had to make good decisions fast without waiting for someone to hand you the answer
- Get energized by a product that is consistently evolving — new features, new positioning, and you see that as an edge over the competition, not a headache
You Shouldn't Apply If
- You prefer high-volume, transactional SaaS sales cycles
- Your experience is mostly account management or renewals with limited new-logo closing
- You push back on feedback instead of sitting with it
- You need a lot of external structure to stay motivated and on track
Why Fulfil
You're not selling software that lives in a tab someone opens once a week. Fulfil is how our merchants run their business — every order, every shipment, every close. When you close a deal here, you feel it.
If that sounds like the kind of work you want to do — let's talk.
What Selling at Fulfil Actually Looks Like
You won't be navigating approval chains to get the right person in the room. Need the CEO on a demo? They'll show up. Want the COO to grab coffee with a prospect? Done. Need a case study or blog built around a specific use case? Marketing turns it around. Spot a gap in our integrations? Engineering is a Slack message away.
The team is lean by design: a Director of Sales, two AEs, and two SEs. The people who can actually move the needle on your deals are accessible, and they show up when it matters. If you've ever lost a deal because you couldn't get the right resource fast enough, that won't be your problem here.
What It’s Really Like to Work at Fulfil
We’re building the ERP that fast-growing eCommerce brands actually want to use, which means we’re taking on entrenched enterprise software with a small, intense team.
Big Tech and VC-backed startups are 400-horsepower engines running at 25% efficiency. They have bloated teams, endless meetings, six months to ship a feature. At Fulfil, we’re a 200-horsepower engine running at 100%. We’re bootstrapped, profitable, and growing steadily. No permission layers. No “alignment meetings” about alignment meetings. Everyone ships every day.
The work: You’ll own meaningful problems with direct customer impact. Our customers run 24/7 operations across time zones, and when they’re launching on BFCM or scaling from $10M to $100M, they need us to move fast. That urgency flows downstream. This is high-intensity work with real consequences.
What high-intensity actually means:
- Most weeks are 45-55 hours; peak seasons (BFCM, major launches) hit 60+
- Occasional off-hours calls with our distributed team and prospective clients
- Long days (10+ hours) aren’t uncommon
- The work doesn’t pause even if we try to protect your focus time
What you get in return:
- Real autonomy over execution (we measure impact, not facetime)
- Ownership of problems that matter to real businesses
- Unlimited PTO we actually want you to use (we’d rather you rest than burn out)
- If you’ve ever felt like you’re capable of 10x more than your current environment allows you to output, that’s the gap between your potential and your actual impact. Fulfil eliminates that gap.
You’ll thrive here if: you’re the type who gets energy from doing work that matters, want ownership over outcomes vs tasks, are open to receiving regular, direct feedback in public Slack channels from multiple people, and like moving fast without red tape.
This isn’t for you if: you need a strict 40-hour boundary, prefer structured oversight, or want work to be a contained part of your life.
