Senior Event Operations Manager

Geotab • Atlanta, Georgia - USA • 2w ago

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Event Operations Manager who will serve as the strategic bridge between our global events program, long-term market trends, and revenue generation. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

The Senior Event Operations Manager owns the operational engine, data flow, and financial governance that make our events profitable. The primary focus of this role is on advocating for strategic investment, driving partnership value, and providing cross-functional leadership. Operating at the intersection of Marketing, Sales, and Finance, you will define the event campaign narrative, influence GTM priorities, and serve as the subject matter expert to ensure our events program serves as a scalable driver of business growth.

How you'll make an impact:

Own the centralized financial tracking for the global events program, ensuring strict alignment with defined spend targets and approved budgets.
Manage vendor invoicing, procurement processes, and contract tracking in partnership with the Finance team.
Calculate and report on event ROI, cost-per-lead (CPL), and cost-offset targets (e.g., sponsorships and exhibitor fees).
Maintain meticulous financial accuracy in the Global Events Calendar and relevant data platforms.
Serve as the primary Salesforce administrator for the events team, building and managing all event campaigns, hierarchies, and reporting dashboards.
Design and execute pre- and post-event marketing workflows, including email campaigns, landing pages, and automated follow-ups using our Marketing Automation platform (e.g., Marketo, HubSpot, Pardot).
Ensure seamless data synchronization between event registration platforms and Salesforce CRM.
Monitor data hygiene, ensuring all event leads are accurately tagged, segmented, and routed to the correct sales representatives in real-time.
This role will plan, execute, and manage marketing campaigns to drive brand awareness, customer engagement, and business growth.
The role will focus on full-funnel marketing, driving conversions, promoting solutions, and managing demand generation.
Own and administer event registration and management platforms.
Manage on-site lead retrieval systems, ensuring field teams and sponsors have the technology and training needed to capture prospect data seamlessly.
Develop and enhance the process for lead information acquisition, standardizing how data is collected across internal, external, and partner events.
Build and maintain centralized dashboards that provide leadership with real-time visibility into event performance, pipeline contribution, and attendee engagement.
Track and report on key performance indicators (KPIs) such as Marketing Qualified Leads (MQLs), opportunity influence, and accelerated deal velocity.
Collaborate cross-functionally with Sales, Revenue Operations, and Partnerships to align event programming with go-to-market (GTM) priorities.
Implement feedback loops and post-event surveys to measure internal and external stakeholder satisfaction, using data to drive continuous improvement.
Cross functional alignment with supporting teams and business functions to optimize processes and global alignment to events systems and tools.
Leverage event performance data to identify long-term (1-5 year) opportunities and industry trends, proactively contributing to segment strategy during planning cycles.
Evolve association and sponsor relationships from transactional vendor management to high-value strategic partnerships that enhance company visibility and influence.
Facilitate a recurring feedback loop between Sales, Product Marketing, and the Events team. Act as the strategic owner of the event campaign narrative, ensuring that event messaging is aligned with GTM priorities and business objectives.
Serve as a subject matter expert for event intelligence. Instead of simply reporting on ROI, analyze how event participation influences deal velocity and buyer intent, using these insights to advocate for resource allocation and strategic shifts.

What you'll bring to this role:

8–10 years of experience in Marketing Operations, Revenue Operations, or Commercial Event Operations, specifically within a high-volume, high-budget B2B environment.
Bachelor’s degree in Business Administration, Marketing, or a related field.
Equivalent combination of education and/or work experience in a related field may be substituted.

Expert-level proficiency in Salesforce (campaign management, lead routing, reporting, and dashboard creation). Salesforce Administrator certification is a strong plus.
Strong working knowledge of marketing automation platforms (Marketo, HubSpot, Pardot) and how they integrate with CRM systems.
Hands-on experience managing event software and registration platforms (e.g., Cvent, Bizzabo, Splash, RainFocus).
Proven ability to manage multi-million dollar budgets, track complex expenditures, and optimize event spend.
Highly data-driven with a deep understanding of lead lifecycles, pipeline attribution, and B2B sales funnels.
Exceptional organizational skills with the ability to build scalable processes, manage multiple timelines, and hold cross-functional teams accountable.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.

Other employment statements:

Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.