Baseline offers a market-leading SaaS product in the private lending industry—an industry projected to nearly double to $2.8 trillion by 2028.
We’re redefining what it means to lead in an underserved market with a team that operates like professional athletes: high-energy, high-performing, and laser-focused on results. Momentum drives everything we do—small wins compound into big victories and fuel our ambition to dominate the market.
In our fast-paced, collaborative environment, you’ll find casual energy fueled by quiet confidence, friendly competition, and a commitment to excellence. We don’t micromanage, but we expect everyone to bring their best game—working together to solve complex problems, push boundaries, and transform the private lending industry with a product that delivers real value. If you thrive in an environment like this and are excited to shape the voice of an industry leader, Baseline is the place for you.
Baseline is hiring a Social Media Manager to build and scale our presence across platforms. This is a full-time, in-person role at our offices in Toronto.
Who You Are
You’re a storyteller, strategist, and community builder rolled into one. You understand how to use social media not just for likes and impressions, but to generate meaningful engagement and brand authority. You thrive on crafting content that resonates with audiences, turning industry insights into shareable stories, and driving conversations that build community. You’re analytical enough to track performance and creative enough to keep experimenting with new formats, platforms, and trends.
What You’ll Do
- Own Social Strategy: Develop and execute a content calendar across LinkedIn, X (Twitter), Instagram, and emerging platforms.
- Content Creation: Write, design, and publish posts, carousels, short-form video, and thought-leadership snippets that reflect Baseline’s brand voice.
- Engagement & Community: Respond to comments and messages, spark industry conversations, and cultivate relationships with followers, influencers, and partners.
- Campaigns & Activations: Support product launches, events, and webinars with tailored social campaigns that drive awareness and registration.
- Brand Building: Turn complex industry insights into digestible, high-impact narratives that position Baseline as the voice of authority in private lending.
- Analytics & Reporting: Track KPIs (engagement, reach, follower growth, CTR, conversions) and provide regular reporting with actionable insights.
- Trendspotting: Stay on top of social media trends, competitor strategies, and industry news to keep Baseline’s content fresh and relevant.
- Cross-Functional Partnership: Collaborate with marketing, product, and sales to align messaging and ensure social amplifies larger campaigns.
Qualifications
- 2+ years of social media management experience, preferably in B2B SaaS, fintech, or a high-growth startup.
- Strong writing skills with the ability to adapt tone and style for different audiences and platforms.
- Hands-on experience with social scheduling and analytics tools.
- Comfortable with design and editing tools and basic video editing for short-form content.
- Proven ability to grow audiences and drive measurable engagement.
- Strong understanding of LinkedIn as a B2B growth channel.
- Ability to thrive in a fast-paced, entrepreneurial environment with a bias for action.
What’s in It for You
- The opportunity to define and scale Baseline’s social voice in a fast-growing B2B SaaS company.
- Ownership of social channels with visibility across leadership and the industry.
- Competitive salary and benefits, including medical, dental, vision, and paramedical coverage.
- A collaborative, high-performance team where creativity and growth are encouraged.
